Absinthe was always, above all, an aniseed- flavored spirit, similar to ouzo, raki and arak. The flavor is also associated with black licorice, to give it much more balanced flavor.
Absente is a
brand name of 110 proof anise liqueurs that has been marketed under the tagline
“Absinthe Refined” since circa 2000. “Absente” is a French word that translates
as “absent” in English. Absente’s U.S. marketing effort had long sought to
associate the liqueur with traditional absinthe through statements such as.
“The only difference is we replaced Wormwood…with a less bitter cousin called
Southern-Wormwood, also known as “Petite Absinth,” which allows us to offer
Absente in the United States.” Following the re-legalization of genuine in the
U.S. in 2007, the North American importer introduced a reformulated version
that includes Grande Wormwood (April, 2009) in an apparent effort to improve
consumer appeal. The new label
proclaims, “Now with Wormwood!”
#12971 Case: 12 / 750ML